Everyone agrees that “word of mouth” is the best advertising. Everyone knows the power in one person telling another about a service or a product. The problem is that casual referrals usually don’t create a phenomenally successful business. To generate a massive number of referrals, you need a phenomenal referral marketing system. The second biggest marketing mistake small business owners…
The Fastest Growth Tool on the Planet!
I would like to introduce you to a concept that is extremely valuable in marketing your company. It is a phenomenal tool to demonstrate your unique experience, and it’s a fast growth tool because it makes it easy for a maximum number of people to “sample” your service. It’s called “The Free Trial Offer.” This concept gives your prime tar-…
How to Use the Five Points
Marketing Point #1: Reputation Using Starbucks as our example, they have gained a reputation of being the coffee experts. They did this in two ways. One, they raise some real concerns about how average, everyday, commodity coffee is made. The worst stories tell how imported coffees use dirt as filler! They share how commodity coffees use an inferior bean called…
Two Versions of the Message
There are two primary ways you will use this message: Introduction version – Short, memorized Presentation version – Longer, applied to the situation The introduction version is used in any case in which you are in a position of “introducing” your company to a prospect (like the example of the CPA example earlier). If someone comes across a brochure about…
The Phenomenal Five Point “Experiential” Marketing Message
Several years ago I developed my five point marketing message. This message covers what I believe are the five things that people will stand in line and pay the highest price for. When you have all five of them in place and you understand how to use them in your marketing, you can literally position yourself at the top of…