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The Effects of Lowering or Raising Price

In this simplified illustration, Job 1 (which could be Product 1) is priced at $200 and the cost of producing it is $100, which would give you a $100 profit. Job 2 offers a discount of 20 percent, which would make the price $160. Guess what doesn’t change? The cost! It still costs $100 to do that job! So that…

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Avoiding the Three Types of “Price Advertising”

One of the worst things you can do in marketing is advertise price before value is proven. The most common type of price advertiser is the one that advertises a ridiculously low price never intending to honor that price. Or, they have one in stock at that price. In the worst cases, you could categorize these price advertisers in the…

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Experiential Marketing

Speaking of experience, I came across a term some years ago that explained what I was already doing in my marketing, and explained how I was able to get the highest prices. The term “experiential marketing” is sort of an unusual, obscure term, but is key to getting the highest prices for your service. In his book Experiential Marketing, Bernd…

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The Only Three Ways to Increase Sales

Regardless of the type of business you are in, there are only three ways to increase sales under the sun. The three ways are: 1. Increase Sales from Existing Clients. The first (and possibly the easiest) way to increase sales is to get your existing clients to use your services (or buy your product) more often, or to use more…

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Phenomenal Marketing Systems

What comes to mind when you think of the word marketing? For some, it’s advertising. Others might think of networking, branding, or the idea of “get- ting your name out there.” Of course marketing includes those things, but marketing is actually everything you do to attract prospects to your business. Phenomenal market- ing delivers a meaningful experience that educates, engages,…

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