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The Five Secrets of a Phenomenal Business

“The secret is the system.” –Michael E. Gerber In 2011, I had the pleasure of helping Tom Ziglar, son of Zig Ziglar, create a powerful business assessment for Zig Ziglar’s last book Born To Win, which Tom co-authored. Tom and I had our own lists of the core systems a business should have, and they were a little different. As…

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Job Description Checklist

Daily Process Incoming E-Mail Post on Social Media Make 20 Referral Calls Weekly Send Weekly E-Mail Newsletter Attend Weekly Staff Meeting Submit Weekly Marketing Report Change All Banner Ads Update Websites Monthly Send Monthly Newsletter Update Print Ads Update Marketing Plan Submit Magazine Article

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Systems Component #5: Position Results Descriptions

Once you’ve determined what positions you are going to fulfill in the business, you need to fill in the other boxes. Position descriptions or job descriptions is the next component. Position descriptions outline each of the roles and the duties required to fulfill that position. Many job description examples are long and cumbersome. A simple way to do it is…

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Systems Component #4: Procedures

A procedure is the “how to.” Make your procedures step by step. If it is a computer program, include each keystroke (within reason, you can’t always cover every possibility). If your industry has technical training or manuals to use, you can cut the development time down. We have one department in one of my companies where a technical manual developed…

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Systems Component #3: Policies

These are the guidelines—the rules and regulations. Policies are to clarify expectations on conduct issues, dress code, etc. A good example of a set of policies is what would be in your Employee Handbook. Be sure that your policies complement your mission rather than compete with it. For instance, if your mission is to provide the most outstanding service experience…

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