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The Four Roles of the Business Owner

On the Wheel of Life there’s a spoke called “Career.” You want to think about what role you want to fulfill in your small business. Don’t worry about how right now. Just think about your life goals and what kind of work lifestyle you are after. Remember that you want to design your business around your life goals. There are…

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How to Use the Organizational Chart

Directing is casting the vision for the company, planning, and leading the managers. The director knows what the end result looks like. Managing ensures that the wishes of the director are carried out. This involves training, supervising, reporting, and overseeing resources. Doing is implementing the work to be done.    To grow effectively, begin replacing yourself in the “doing” area…

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Systems Component #2: The Organizational Chart

Owning your own business can be overwhelming because of the number of “hats” you have to wear. Someone not only has to do the technical work of the business, but someone has to market, someone has to go on sales calls, someone has to do the bookkeeping, someone has to order supplies, someone has to fix the equipment, and the…

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The Benefits of a Clear, Compelling Mission (Part 2)

Once you have a mission that you believe in, you can use it to make every decision in your business. What kind of marketing should we do? What should our uniforms look like? What kind of equipment should we use? In the book Onward, Howard Shultz shares that when Starbucks got off-track, the espresso machines that were chosen to cut…

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The Benefits of a Clear, Compelling Mission

Your mission reveals who your target market is. Does everyone want the most outstanding service experience? No, some people want the lowest price. Does everyone feel like a slave to their business? No. Does everyone want the finest coffee in the world? No. If you try to be everything to everyone, you won’t be anything to anybody. (See the chapter…

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