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The Five Secrets of a Phenomenal Business; Secret #2 Sales System

“Sales” is everything you do to turn a prospect into a paying customer.Once you generate prospects through marketing, the sales system is what turns them from prospects to customers. Remember, you want a phenomenal sales system. This system includes answering the phone, your phone scripts, respondingto an email opt-in, presentations, and so on. Once they have actuallypurchased something from you,…

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The Five Secrets of a Phenomenal Business; Secret #1

“The secret is the system.” –Michael E. Gerber In 2011, I had the pleasure of helping Tom Ziglar, son of Zig Ziglar, create apowerful business assessment for Zig Ziglar’s last book Born To Win, whichTom co-authored. Tom and I had our own lists of the core systems a business should have, and they were a little different. As we began…

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THE 5 VITAL COMPONENTS OF A SYSTEM; COMPONENT: Systems Component #5: Position Results Descriptions

  Once you’ve determined what positions you are going to fulfill in the business, you need to fill in the other boxes. Position descriptions or job descriptions is the next component. Position descriptions outline each of the roles and the duties required to fulfill that position. Many job description examples are long and cumbersome. A simple way to do it…

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The Four Roles of the Business Owner

On the Wheel of Life, mentioned in Chapter 1, there’s a spoke called“Career.” You want to think about what role you want to fulfill in your smallbusiness. Don’t worry about how right now. Just think about your life goalsand what kind of work lifestyle you are after. Remember that you want todesign your business around your life goals. There are…

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