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Systems Component #2: The Organizational Chart

Owning your own business can be overwhelming because of the number of “hats” you have to wear. Someone not only has to do the technical work of the business, but someone has to market, someone has to go on sales calls, someone has to do the bookkeeping, someone has to order supplies, someone has to fix the equipment, and the…

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The Benefits of a Clear, Compelling Mission (Part 2)

Once you have a mission that you believe in, you can use it to make every decision in your business. What kind of marketing should we do? What should our uniforms look like? What kind of equipment should we use? In the book Onward, Howard Shultz shares that when Starbucks got off-track, the espresso machines that were chosen to cut…

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The Benefits of a Clear, Compelling Mission

Your mission reveals who your target market is. Does everyone want the most outstanding service experience? No, some people want the lowest price. Does everyone feel like a slave to their business? No. Does everyone want the finest coffee in the world? No. If you try to be everything to everyone, you won’t be anything to anybody. (See the chapter…

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Systems Component #1: The Mission

Your company’s mission is the unique experience you are delivering every day. It is what you do every day to accomplish the vision. Your mission is different from your vision. Your vision is where you are going. Your mission is how you get there. For our purpose of learning together, we will define vision as being more about your goals,…

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The Five Vital Components of a System

If you understand and apply the following components, you can systematize just about anything. Assembling these five components creates the ultimate system. I believe these five components will work for any type of business or organization: The Mission The Organizational Chart Policies Procedures Job Descriptions