What comes to mind when you think of the word marketing? For some, it’s advertising. Others might think of networking, branding, or the idea of “getting your name out there.” Of course marketing includes those things, but marketing is actually everything you do to attract prospects to your business. Phenomenal marketing delivers a meaningful experience that educates, engages, and entertains.…
THE FIVE SECRETS OF A PHENOMENAL BUSINESS; SECRET #5 Leadership System
In 2011, I had the opportunity to meet John Maxwell, the world’s number one leadership expert. As the first person to become a founding member of John’s very first coaching program The John Maxwell Team, I had the opportunity to spend time with John. The highlight was watching the Super Bowl at his home in Florida. John says, “Everything rises…
THE FIVE SECRETS OF A PHENOMENAL BUSINESS; SECRET #4 Administration System
Administration is tracking results. It is also internal office systems thatinclude financial, accounting, legal, insurance, and those types of things.Do you know what your cost of doing business is? Do you know whatyour marketing efforts are producing? Do you know what your sales closingrates are? Do you know what your production rates are? Do you have abudget for the next…
The Five Secrets of a Phenomenal Business; Secret #3 Operations System
Operations is everything you do to service your customer, patient, ormember. The level of service you provide determines whether they willascend the “loyalty ladder” and go from customer to client. What’s the difference between a customer and a client? A customer buys something solely on the price, value, or special, but doesn’t have any loyalty to you. A client wants…
The Five Secrets of a Phenomenal Business; Secret #2 Sales System
“Sales” is everything you do to turn a prospect into a paying customer.Once you generate prospects through marketing, the sales system is what turns them from prospects to customers. Remember, you want a phenomenal sales system. This system includes answering the phone, your phone scripts, respondingto an email opt-in, presentations, and so on. Once they have actuallypurchased something from you,…