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Secret #5: A Phenomenal Leadership System

In 2011, I had the opportunity to meet John Maxwell, the world’s number one leadership expert. As the first person to become a founding member of John’s very first coaching program The John Maxwell Team, I had the opportunity to spend time with John. The highlight was watching the Super Bowl at his home in Florida. John says, “Everything rises…

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Secret #4: A Phenomenal Administration System

Administration is tracking results. It is also internal office systems that include financial, accounting, legal, insurance, and those types of things. Do you know what your cost of doing business is? Do you know what your marketing efforts are producing? Do you know what your sales closing rates are? Do you know what your production rates are? Do you have…

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Secret #3: A Phenomenal Operations System

Operations is everything you do to service your customer, patient, or member. The level of service you provide determines whether they will ascend the “loyalty ladder” and go from customer to client. What’s the difference between a customer and a client? A customer buys something solely on the price, value, or special, but doesn’t have any loyalty to you. A…

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Secret #2: A Phenomenal Sales System

“Sales” is everything you do to turn a prospect into a paying customer. Once you generate prospects through marketing, the sales system is what turns them from prospects to customers. Remember, you want a phenomenal sales system. This system includes answering the phone, your phone scripts, respond- ing to an email opt-in, presentations, and so on. Once they have actually…

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The Five Secrets of a Phenomenal Business

“The secret is the system.” –Michael E. Gerber In 2011, I had the pleasure of helping Tom Ziglar, son of Zig Ziglar, create a powerful business assessment for Zig Ziglar’s last book Born To Win, which Tom co-authored. Tom and I had our own lists of the core systems a business should have, and they were a little different. As…

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