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How to Double Your Business in the Next 12 Months (without adding a single customer!)

Does your business rely on repeat business? Is your primary referral source your past or existing customers? If so, you are probably committing the biggest marketing mistake of all (other than doing nothing). The biggest marketing mistake of all is not marketing to your past customers. Statistics reveal that it costs 500 percent more to gain a new client than…

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Advanced Referral Marketing Strategies

Once you build a solid relationship with referral sources and you are giving them the top three things they cherish (support, food, and money!), you can take it to the next level with these advanced strategies: Cook Breakfast or Lunch: We have a system in place where we go to a cli- ent’s site and cook bacon and eggs, fajitas,…

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Who Likes Money?

Have you noticed that most people like money? Zig used to say, “Money isn’t the most important thing in life, but it is reasonably close to oxygen!” To maximize your referrals, you should definitely offer a financial reward. You will get more referrals and your advertising dollars will go down. Sure you can get referrals without a reward, but you…

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The Secret Weapon!

Once you have identified past referral sources, you now have a profile of potential referral sources. You have a reward system in place. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else. What is this powerful secret? Food. Yes, food.…

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The Value of Becoming a Phenomenal Networker

To build a phenomenal referral marketing system, you need to under- stand networking and how to build rapport quickly. First, dress well. Did you know that people make 11 important assumptions about you in the first 30 seconds of meeting you? Most of this happens before you even open your mouth! First impressions last, so you want to make it…

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