Once you have identified past referral sources, you now have a profile of potential referral sources. You have a reward system in place. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else. What is this powerful secret? Food. Yes, food.…
The Value of Becoming a Phenomenal Networker
To build a phenomenal referral marketing system, you need to under- stand networking and how to build rapport quickly. First, dress well. Did you know that people make 11 important assumptions about you in the first 30 seconds of meeting you? Most of this happens before you even open your mouth! First impressions last, so you want to make it…
All of Business is About Relationships
Would you agree that all of business and all of life is about relationships? You bet. So the idea here is to build relationships with potential referral sources. By adding value to them, they will add value to you. Have you ever heard “It’s not what you know it’s who you know”? Over the past 28 years in business, I…
Top Ten Reasons Referral Marketing is so Effective
Your Network is Unlimited. As you begin to build relationships with powerful referral sources and you get your clients to refer you, the network continues to grow with no end in sight. Higher Quality Clients. Since Mercedes’ clients seek out a referral, you get higher quality clients just from being “referral based.” Referred clients usually don’t even ask about the…
The Secret to Record Sales and Profits
My experience of coaching thousands of small business owners around the world tells me that most small business owners are missing out on a very big secret. This is how I have built my companies and how small businesses worldwide are having record sales and profits. The secret is this: Instead of chasing suspects and spending so much time following…