In the small business world, some small business owners aren’t up to speed on what’s happening online. At the same time, some of the younger business owners seem to think that everything should be digital. They dis- miss anything offline as old-school, slow, and ineffective. The truth is in the middle (as usual). How you use the Internet to market…
How to Create a Phenomenal Marketing Message
There are plenty of books and resources on writing copy, so I won’t attempt to teach you everything you need to know. Plus, one book won’t do the job. The good news is you don’t have to be an expert copywriter to be successful in marketing your business, but understanding how to structure a message will help you in all…
Phenomenal Direct Advertising
Direct Advertising is when you place an advertisement to reach your end user client. Phenomenal Direct Advertising is when you generate your perfect niche prospect. A Phenomenal Direct Advertising System duplicates results consistently. Although direct advertising can bring you phenomenal results in some industries if it is done right, it is not a place to “wing it.” Direct adverting usually…
The Phenomenal Potential Lifetime Value (PLV) of a Client
In his book The Facts of Business Life, my friend Bill McBean says a business owner’s first responsibility is to protect its assets. Not just the assets on the balance sheet, but your database as well. My good friend and marketing master David Frey says, “The money is in the list!” Not just the number of people on the list,…
The Most Phenomenal Marketing Tool of All Time
Many of the country’s top business trainers and marketers have recognized me as being a phenomenal marketer, so when I call something the most phenomenal marketing tool of all time, that’s a BIG statement! This is a tool that I have been using for over five years at this writing. It’s a tool that any small business owner or professional…