“If you try to be everything to everyone, you won’t be anythingto anyone!” If you want to dominate a niche, you first have to know what your niche is. Do you know that when you try to be “everything” to everyone, you won’t be “anything” to anyone? You want to be a BIG FISH in a small pond, rather than…
How They Do Their Work
The second way that most small business owners advertise their company is “how they do their work.” Other than price, what could possibly be wrong with this? Let’s look and see… Let’s say that Sue Smith is a CPA. When Sue introduces herself at a net- working group, it will usually sound something like this, “Hi, I’m Sue Smith with 1-2-3…
The Effects of Lowering or Raising Price
In this simplified illustration, Job 1 (which could be Product 1) is priced at $200 and the cost of producing it is $100, which would give you a $100 profit. Job 2 offers a discount of 20 percent, which would make the price $160. Guess what doesn’t change? The cost! It still costs $100 to do that job! So that…
Avoiding the Three Types of “Price Advertising”
One of the worst things you can do in marketing is advertise price before value is proven. The most common type of price advertiser is the one that advertises a ridiculously low price never intending to honor that price. Or, they have one in stock at that price. In the worst cases, you could categorize these price advertisers in the…
Experiential Marketing
Speaking of experience, I came across a term some years ago that explained what I was already doing in my marketing, and explained how I was able to get the highest prices. The term “experiential marketing” is sort of an unusual, obscure term, but is key to getting the highest prices for your service. In his book Experiential Marketing, Bernd…