Howard Partridge Blog

I hope you will join me here: http://www.forthesakeofothers.com/events/winter-conference-2012/

Last week I was in Nashville with Referral Marketing Master Jim Bardwell who helped me flesh out my referral marketing systems for 8 years in Houston – the same systems that are revolutionizing small businesses today and creating record sales and profits even in these uncertain economic times.

As we were visiting with a client he reminded the client of the difference between “marketing” and “advertising”. He said that advertising can be like being a hunter. You shoot and kill. But marketing is like being a farmer.

I have also heard Ivan Misner of BNI speak about this.

It reminded me of one of my published articles a few years ago.

I hope you enjoy it…

A Farmer and His Seed
A farmer went out to sow his seed. The seed was good. Along the way, he got distracted by the other farmers in the area who said his seed would not grow.

“Don’t plant. It doesn’t work. How do we know? We tried it. It didn’t work.”

After spending some time with his discouraged friends, he realized that his equipment needed a little work, so he worked on his tools for a while. Then it dawned on him that he hadn’t yet thought about the best way to plant his seed, so he went home and thought about all the ways he could plant seed. He wondered what worked and what didn’t. After thinking about this for a while, he remembered that he had some things to do around the house and there were kids to pick up from school, and there was basketball practice.

No seed planted today. Maybe tomorrow.

The next day, he avoided all the distractions and actually planted some seed. As he was planting, he noticed that the ground was not prepared. He had forgotten to prepare the soil for planting. So, he worked a good long day on that.

Still focused, the next day he fully intended on planting that seed, but he remembered that he had some corn in another field that was about to go bad. So, he spent the whole day harvesting corn. The only problem was that it was quite puny and barely enough to get by on.

Things pretty much went like this for months. He planted a few seeds here and there. A plant or two came up, but nothing to really write home about.

What did this farmer do wrong? What were his mistakes? They are many. First, he got distracted by all kinds of activities. His seed was not the best seed around. The soil was the wrong soil. He forgot to nurture the little bit of crop he had.

This farmer is much like a lot of small business owners that are expecting to get a good crop without consisting planting good seed in good soil.

Seeds Equal Leads
When it comes to marketing your business, the seed is your message. Your story. Your sales presentation. Your ad. Whatever. The soil is the audience. The prospect. Those who need carpet cleaning or know people who do. There are only two ways to get seed in the ground. One, pay someone else to plant the seed for you. Pay for advertising, or pay someone to go out and sell for you. Two, plant the seed yourself. The fact is, if you aren’t getting enough leads, you aren’t planting enough seed or you’re planting in the wrong soil.

It gets you coming and going. We have a terrible problem in our industry with planting the wrong seed in the first place, and even those who do have a good message simply don’t tell it to enough people.

When it comes to networking, you have to make a lot of contacts in the beginning. Most carpet cleaners assume (and you know what that means) that they are planting enough seed. I bet they aren’t.

First, you have to determine how many new customers (sprouts) you need. Then you have to make some kind of assumption on how many seeds you need to plant. My good friend Ellen Rohr asked in a seminar she was presenting,”Why did God put so many seeds in a watermelon?” The answer: Because they don’t all make it. You don’t know how many are going to make it, so if you need several watermelons to survive and many watermelons to thrive, you better plant a lot of seed. Plant more than you think you will need.

I think small business owners dramatically underestimate how many seeds they need to plant.

Now I know that it can be a challenge to do a lot of networking while you are still doing the technical work of the business. And you sure don’t want to go directly from a dirty job without a shower! However, overcoming this challenge is the key to success in networking. What you want to do is have a “modular” dress code so that you can change clothes several times a day if necessary.

When I was working out of the trunk of my car, a typical day would start with a breakfast group meeting, then on to my first job or consultation. Perhaps I had a lunch group that day, and maybe even a Chamber of Commerce event that evening. And if I didn’t have a job or a networking group to go to, I was walking in and out of front doors of potential referral sources and commercial accounts all day long.

I was constantly on my cell phone calling people to see “how we can help each other?” Back then there were no unlimited calling plans. In fact, I had one of those “brick” phones from Radio Shack. It came with a Rambo-style strap with extra batteries that were bigger and heavier than most cell phones are today. And my bill was $1,500 per month! On top of that, I spent a ton of money on networking groups, donuts, meals, and more. But guess what? My business grew by leaps and bounds.

Howard’s Rule: When you aren’t doing technical work, you’re selling!

I always had my “networking clothes” with me. I could do a quick Superman change in a hotel bathroom or at McDonald’s. Yes, that was a big hassle, especially when the Houston heat index tops 100-plus degrees and the humidity is 90 percent!

There’s an old saying: “Successful people are willing to do what unsuccessful people aren’t willing to do.” Not that they can’t, just that they won’t.

What would happen to your business and your life if you belonged to several groups and you made 10 calls a day? How do you do 10 calls a day when you have 3 service calls a day? Let’s take a look:

7 a.m. Breakfast Group
9 a.m. First Job
11:30 a.m. Lunch Group (or make sales calls – you can make five calls per hour easy)
2 p.m. Second Job
4 p.m. Third job
7 p.m. Chamber of Commerce Meeting (not every night, of course)

All “non-sales generating” activity is done on off hours. Early in the morning before you head out, late at night or on weekends. Ordering supplies should be automated. Don’t hang around the local supply house. You might run into a competitor that will talk you out of your success! Plus, they will make fun of you wearing a suit. I know, because they sure made fun of me. Sure, you are going to have to have your truck worked on and things like that, but limit the amount of time you spend doing things like that. If you ever have to wait for your vehicle, be making networking calls on your cell phone while you wait rather than jawing with the mechanic about horsepower!

Now, that’s a pretty heavy schedule. So when do you spend time with your family? First, your schedule won’t be this heavy every day. Second, you and your spouse will have to choose how to best balance your life. When you have more time than money, you have to make some sacrifices in the early days. When you get home in the evenings, spend time with your kids. Take Sundays off and maybe even Saturday. No amount of business success can compensate for failure at home.

This kind of schedule is going to require you to run your life by a calendar. You must carefully plan your schedule and be committed and disciplined to run your life by it. This is difficult for entrepreneurs. The reason is that we want to be our own boss. We want to be free from all encumbrances. The freedom you seek is your reward. But it only comes by making some initial sacrifices. You need to have enough money coming in to reach your life goals. Being in debt and trying to keep up with bills is not freedom. It would be better to get a job. So, if you want to change your future, you must do the hard work that is required in the beginning. If you do it right, you build a never-ending funnel of referrals and opportunities that come your way.

To be effective in handling this type of schedule, you need to be prepared with your marketing materials, your shaving kit and your extra clothes. You may be hot and sticky on the inside, but your clean and smelling good on the outside!

Here’s the point: You need a certain number of qualified phone calls to generate the amount of sales you need. In order to bring in that amount of business, you need to plant a certain amount of seed. If you don’t have enough phone calls, you have to plant more seed. Those new leads will only come in two ways: Paid advertising or personal referrals (from others or your direct selling). Most small business owners don’t do enough advertising to get the number of leads they need, or they don’t do enough networking to get the leads they need. You can’t get leads without planting the seeds!

Here’s the reward: What I have found in my 27 years of experience is, high-end businesses are built on relationships. If you go out and make a lot of contacts and focus on building relationships, you can put yourself in a position where you may not have to “market” at all. I know lots of companies that don’t really “market” anymore and they do very well. If they want to grow their business, they know how to do it. If they want to maintain what they have, they mail to their existing clients on a regular basis, they have a referral program, and they keep in touch with the referral sources they have built. They maintain the relationships. To take it to the next level, they need to plant more seed. And they have the tools to do it.

If you will do the hard work in the beginning and do it right, your business will reap a tremendous harvest. Happy Planting!

I am honored to be working with Michael Watts with Bel Air Construction

If you have been thinking about coming to our 2 day business planning conference with Tom Ziglar, the proud son of American legend Zig Ziglar and my top consultants, stop thinking and start doing, because it is almost too late! We only have 200 seats and 177 are now reserved. We canNOT add more space. Register now: http://www.howardpartridge.com/borntowin

As you are reflecting on this past year and making your goals for the upcoming year, I wonder if you are reaching high enough. Our self doubt, low self image and lack of belief keeps us from dreaming bigger.

Rudy Ruettiger had a dream to play football for Notre Dame. He wasn’t smart enough, strong enough or rich enough. But he had something stronger than all of that. He had a vision and a determination. Against all odds, he achieved is dream.

You may think that what you really want to do deep down is too big, too lofty, and you aren’t “good” enough.

Like Rudy, everyone around you is telling you where your “place” is… “right here in the steel mill” they told Rudy.

I woke up this morning thinking about this “self-image” thing. When I opened my e-mail, I had an e-mail from one of my international members who said “when I took a serious look at where I am and where I want to go, all of my mistakes, failings and even fear jumped on board trying to make success at anything impossible”.

Then, she remembered a story I like to tell called “Who Do You Think You Are”

It was about 15 years ago, and I was part of a little group of small business owners. Several of them always complained about the economy, price-shoppers and about life in general. They weren’t dressed for success, and they were pretty negative.

I arrived every week, wearing a sport coat, a tie, and an “always positive attitude”. They laughed at me and said “who do you think you are, Zig Ziglar or somebody”? Well, I didn’t know Zig at the time, but now I work with Zig Ziglar and he has been on my stage!

I learned from Zig that “who you think you” are is very important because you will ACT out who you THINK you are. You might skirt it for a little bit, but it will find you because the image of who you think you are is implanted in your heart – in your subconscious mind. When you aren’t consciously thinking about who you are, you are sabotaging your success.

So you MUST come to a place where you KNOW who you are and WHAT you are after in life and business. Get a mentor to help you understand your gifts and talents.

Speaking of Zig Ziglar, last year I stepped into the Ziglar studio with Rudy. The real guy from the movie. I met him through my coach in Las Vegas. In a hotel room we wrestled over success like a couple of 800 pound gorillas. We both felt like we were getting some of the very best personal development thoughts available, so we decided to meet in Dallas at Zig’s studio and get it on tape.

We spent the entire day digging deep into Rudy’s insights – how did he stay focused on his dream? How do you control your mind each day? How do you even start dreaming? And I would press him to go deeper. I didn’t let me off the hook. At every turn I made him explain.

The result is a 2 hour audio program on 4 CDs. I let a few of my members listen to the rough cuts and one of them said it was the best personal development message she has EVER listened to.

You can be the judge of that. To see a quick video introduction from me and Rudy from Zig’s studio and to get more information on this new product, click here.

My Passion is Your Phenomenal Success in 2012!

Howard Partridge

ROUND TABLE 19

Meet TEAM Phenomenal!

Your flight team today is made up of seasoned coaches with specific gifts and abilities to assist you in setting up your systems. Meet them now and enjoy Howard’s newest message

“I AM Phenomenal So Are YOU!”

Phenomenal Marketing Systems

In this session, you will discover the step-by-step system for dominating your target market and getting “rich in the niche”!

Phenomenal Referral Marketing Systems

In this session, you will get the Referral Marketing check-list so that you can create your very own referral marketing SYSTEM that is predictable and profitable.

Phenomenal Client Base Marketing Systems

Howard’s marketing expertise has been recognized and validated by some of the top business trainers in the world. In this session, he will show you some of the newest, coolest marketing tools, strategies and systems so you can attract and keep the very best clients.

Internet and Direct Marketing Systems with Howard Partridge and “The Hitman” John Braun

John Braun is THE internet marketing guy in our industry. Join us as we look at proven ads and how to set up your internet marketing… SYSTEM!

XTREME Systems by John Browning

John Browning one of my first members and co-founder of the Knights of the Round Table has a phenomenal business in Nashville. In this session, he will walk you through how he has totally systematized his company and the latest, greatest systems they have put in place. (I was recently there and it is truly… PHENOMENAL!)

Phenomenal Inside Sales Systems and Scheduling

Now that you have gotten the phone to ring, what are the most effective systems in getting the prospect booked. We will cover answering the phone, closing the sale, scripts and scheduling.

On-Location Sales and Operations Systems

Step-by-Step from A.M. duties through the end of day. Dispatch, add-on sales and more will be covered here.

Phenomenal Administration Systems

The stats on your instrument panel indicate how much fuel you have, what your altitude is, and how your flight is going overall. Outside of an unexpected act of a nature, a smooth flight or imminent danger can generally be predicted by these gauges and instruments. Even when something goes wrong, you’ll have a checklist to deal with it.

ROUND TABLE 18

Digging Deep Into Success by Howard Partridge

This Round Table event is dedicated to helping you dig deep within yourself and your business to discover the hidden treasure that lead to a phenomenally successful life and business. In this session, Howard will start this event with a special message of hope and inspiration.

The Art of Getting Results – Gary Ryan Blair

What to do . . . how to do it . . . when and where to do it . . .and why… it’s all here! Discover the specific steps to becoming excellent at every chosen task. In this exciting, fast paced program, you’ll learn to concentrate your powers and master the vital functions of peak performance. This exciting program will ignite a burning sense of urgency to get serious about your life and your business.

Michelle Prince   – The Power of Belief

Michelle Prince is the Best-Selling Author of the book “Winning in Life Now…How to Break Through to a Happier You!” She has been endorsed by and worked for some of the most influential, successful motivational teachers and authors in the industry, including Zig Ziglar who wrote the forward to her book. She is also co-host of Ziglar’s Success 2.0 web program.

The Most Phenomenal Sales and Marketing EVER! – Howard Partridge

Howard’s marketing expertise has been recognized and validated by some of the top business trainers in the world. In this session, he will show you some of the newest, coolest marketing tools, strategies and systems so you can attract and keep the very best clients.

Howard’s New “747” Business Model Gets You More Focused and Organized than Ever Before!

In this session, Howard will unveil his newest business model and programs. He will also go over the new membership program levels, so be sure to be present. The iPad will be given away at this time. Must be present to win!

#1 Ranking on Google is OLD NEWS! – The “Hitman” John Braun

John will show you how to get FREE clients on the internet without being a “techno-wiz”.   “99% of cleaning business don’t get it.  But this is your chance to get ahead of your competition.  The Internet is the new yellow pages.  And the best part is you can get listed on top for FREE or very little money.  Find out what it takes to get your website ranking on the top of Google, Yahoo, and Bing from someone who has gotten more cleaning websites to rank high in the searches than anyone else in the world.” And find out how John gets MULTIPLE listings on page one of Google.

“How to Launch Your Business into the Profitable Niche of “Art Underfoot”! – Ruth Travis

The “Rug Lady” Ruth Travis launched John Browning’s rug cleaning plant. In just a few months they were already doing an average of $6,000.00 per month with no marketing. In this session, she will show you how to find money in this lucrative niche yourself.

Do You Own Your Life? How to Generate Multiple Streams of Income and Travel the World at the Same Time – Tod Bell

Tod Bell is the CEO of Quest Travel Network, a network marketing company that helps people do what the title of his book says “Be This, Do That, Get Rich, Guaranteed!”’

The Path to an Extraordinary Business and Life – The Growth Coach® Glenn Smith The Growth Coach® is America’s leading coaching organization that is dedicated to helping you achieve extraordinary success in life and business. Howard has used this coaching process for the past 3 years in his highest level membership program and it has been extraordinary.

ROUND TABLE 17

“How to Become a PHENOMENAL Success Story!” by Howard Partridge In this session, you will learn how I went from a “welfare-throw-away-kid to living the “American Dream” and how you can have everything you want in life! You will discover how I built my company up from the trunk of my car to over $2.8 million per year and how you can take your company to new heights. In this session you will learn simple organization tips that will help you get more output with less input. You will learn the proven, validated and coveted 7 steps to a phenomenally successful life and business!

“Pure & Simple” by Tom Ziglar, Proud Son of American Legend Zig Ziglar Tom Ziglar will share the timeless wisdom of Zig Ziglar – principles that have changed lives for decades. Principles that when applied can change your life too. Plus, Tom will share how the Ziglar Corporation uses Social Media to enhance their brand and leverage one of the most valuable client lists in the information marketing industry today.  

How to Transform Your Everyday Business into a Predictable, Profitable, Turn-Key Operation! – Howard Partridge In this session, Howard will share the proven steps of building a turn-key business – a business that runs smoothly and profitably while you are on a long vacation. Learn the steps of building systems, discover proven leadership skills that get your employees to do what you want when you want it, and learn how to work “on” the business instead of just “in” the business!

The Latest, Greatest Marketing Strategies that Are Producing RECORD SALES! – Howard Partridge If anything, the “market” has been unpredictable the past two years. What is the difference between those who are thriving and those who are surviving? You’ll find out in this segment. You will see no less than 24 examples of marketing pieces, concepts, strategies, blogs, newsletters, cards, and systems that you can use over the next 2 years to grow a phenomenally successful business or practice!

“I’m a FIP” – John Downey

Founder and former owner and editor of Cleanfax Magazine, John Downey calls himself a FIP (You will learn what that means in a bit). John has enjoyed an amazing career in the carpet cleaning industry during the “good ol’ days”. After “having his cake and eating it too” by selling his magazine and keeping his job as editor, he eventually moved on to other opportunities. In this session, I think you will learn how one life can make a big difference in an industry. And that could be your life!

“ Mr. Systems” John Browning

John Browning one of my first members and co-founder of the Knights of the Round Table has a phenomenal business in Nashville. In this session, he will walk you through how his company grew by 500%! Find out how he just launched his Oriental Rug Cleaning operation with Ruth Travis, and how his systems keep his company rocking year after year.

Ken Snow President of Hagopian Cleaning Services

Hagopian Cleaning Services is one of the largest independent carpet cleaning companies in the world. Ken’s company has a massive Oriental Rug Cleaning division and a huge company that sells Oriental Rugs. Ken freely shares his knowledge and insights on leadership, production and of course, rug cleaning! This is a rare opportunity and we are blessed to have Ken on deck.

“Just Add Water” Spinergy Solutions by Bridgepoint Systems

With the green cleaning movement now becoming part of our everyday lives, Spinnergy pads make it easier than ever to polish marble and natural stone. With no use of chemicals, your stone cleaning becomes faster, easier and greener than ever before!

“Stone Rocks!” by Dane Gregory

Dane Greogory has an extensive background in the stone care industry. At this Round Table, Dane presents “Stone Rocks!”. In this session, you will learn how you can set up your own Stone Care System that will add phenomenal profits to your business. His presentation will include how to market your service, how to sell the service, and how to set up easy systems so that you can have a predictable, profitable, turn-key stone business!

Get FIT! With Howard Partridge

When you leave an event like this, you are charged up, overloaded with information, and ready to take on the world. But when Monday morning comes you are overwhelmed with the day to day problems that have plagued your growth all along and F.T.I. (Failure To Implement) sets in again. The solution to F.T.I. is get F.I.T. You Focus, Implement, and Track.

Get F.I.T. Part II – Howard Partridge

The rest of today is dedicated to helping you boil down everything you have learned at the conference so that you can take it back and make Monday morning a new opportunity rather than “back to the grind”.  You will leave the event with your own personal action plan.

ROUND TABLE 16

How to DOUBLE Your Profit and Overcome Price Objections Consistently In this presentation, Howard will share the proven strategies of getting higher prices, overcoming objections and how to implement the most profitable sale ever made.

Go-Give Your Way to Endless Referrals by Best-Selling Author Bob Burg Bob is the best-selling author of Endless Referrals and The Go-Giver. Both books are a “must-have” for all Relationship Marketers. Today, Bob will take you on a journey of learning that will put you in a position to have an endless supply of A-List prospects. 

Proven Step-by-Step BLUEPRINT for PHENOMENAL Business Success by Howard Partridge

In this session, Howard will outline a step-by-step, fill-in-the-blanks blueprint that has already been proven in his companies as well as successful businesses around the globe.

How to Dramatically Increase Your Production Simply and Easily and Become Healthy for Life in Less than 31 Days by Gail Stolzenburg, author of One Minute to Health, Certified Health Coach, speaker, trainer, publisher of Fitness & Nutrition News.

How to Build a Turn-Key Business by Dave DeBlander

Dave DeBlander built his business from one low-priced truck to a turn-key business that makes him a lot of money and gives him a great deal of freedom. He is also a PHENOMENAL speaker. In this presentation, he shares his secrets of building a turn-key business.

“How to Get Your Business to Provide  the Freedom, Wealth, and Lifestyle It Should Have Given You Long Ago…

Glenn Smith is with The Growth Coach®, America’s Leading Coaching Organization. Glenn leads the closed-door Knights of the Round Table meetings that we have every 90 days. In this session, Glenn will take you through a sample session that the Knights have used to reach their goals in record time, and to unlock the growth barriers that have held them back for so long. In this session, you will learn what is holding YOUR business back from going to the level you truly desire and deserve.

7 Habits of Phenomenally Successful Business Owners

What separates phenomenally successful people from those who are “stuck”? Simply stated, successful people DO what successful people DON’T. How do we escape F.T.I.? In this session, Howard will share 7 habits that you should adopt TODAY!

How to Be So Organized You Can Operate a Business On Wheels Our recent survey and our Inner Circle surveys revealed that most business owners struggle with organization. If you are not organized, you can’t implement as well and as much as you wish. In this segment, Howard will walk you through his personal organization system that is easy and it works!

2:30 How to Be a PHENOMENAL Leader so Your Employees Will LOVE Following You! Your employees can be your greatest asset or your biggest nightmare. Which one you get is entirely determined by your leadership skills. In this session, Howard will share with you simple but powerful leadership skills that you can take home and use Monday morning.

Tracking Your Numbers – As Easy as 1-2-3

More than anything else, your business is a financial vehicle. If you don’t have access to the right numbers at the right time and you don’t understand them, your business will NOT be all that it can be! In this session, Howard will walk you step-by-step through the numbers you should be looking at and how to get them.

The Latest, Greatest Marketing Strategies with Howard Partridge, John Braun, and Tre Allen

In this session, you will learn what is working in this economy. You will see marketing strategies, mailers, ads, websites, blogs, internet marketing and more that is creating record sales in our industry today.

Dr. Joseph A. Michelli, Author of The Starbucks Experience Be sure to be here early because this presentation can change your entire future. Go behind the scenes of the world’s most “experiential” companies with someone who has been given unprecedented access to companies such as Starbucks, The Ritz-Carlton, and Pikes Place Fish Market.

ROUND TABLE 15

How to Launch Your Business Into the STRATOSPHERE Part I by Howard Partridge

In this session, Howard will share the first and most important part of building a phenomenally successful business… How to set and achieve GOALS.

How Unlock Your Motivational DNA by Tamara Lowe

In this session, New York Times best-selling author, Tamara Lowe reveals how to unlock your unique “motivational DNA”.

How to Launch Your Business Into the STRATOSPHERE Part II by Howard Partridge

The next part of blasting your business into the next galaxy is attracting and acquiring high end, loyal, lifetime clients. Howard will show you proven ways to do add enough clients in the next year that you can DOUBLE your business!

How to Launch Your Business Into the STRATOSPHERE Part III by Howard Partridge

“All systems GO!” Now that you have acquired new clients, you need to have the right delivery to make the mission successful. In this session, you will discover how to put your business on auto-pilot so that you can do the thing you want to do in life. 

How to Launch Your Business Into the STRATOSPHERE Part IV – Mike Furin, My Flooring America

In this session you will meet Mike Furin, General Manager of My Flooring America. My Flooring America is one of the most successful flooring retailers in the Houston area and they have been a referral partner with Howard for over 21 years. In this session, you will learn 12 Advanced Referral Marketing Strategies that you can implement with your referral partners.

How to Overcome this “Difficult” Economy by Howard Partridge Expand your thinking beyond what’s NOT working to what WILL work.

Top Ten Things to Make 2009 Your Best Year EVER!

by Dave DeBlander

Tonight, I am going to turn the cockpit over to two amazing men and two of my best friends in the world. First, Dave DeBlander who is an amazing marketer, an amazing implementer and delegator, will show you how his company is producing record sales and you can too.  And to think, that just a few short years ago he had one low priced, struggling truck. This should give you confidence that you can do it too!

More RECORD Sales! How to Tap Into the Lucrative Market of Interior Designers Part II by Jim Bardwell

Jim Bardwell worked for me for 8 years in my cleaning firm. He did it all, but one of the most important things he did was to help develop and run my Referral Marketing Department. He now heads that department for a high end textile care firm in Nashville. At the fall Round Table, Jim gave us a peek inside the amazing world of the ultra-rich. He even shared how they generated a four hundred thousand dollar job through a referral. Tonight is Part II, so hold onto your seatbelt!

“How I Went from $200k to Over $500k – Ralph Greco

Ralph is another one who continues to have amazing success, but we have only gotten bits and pieces. Today, Ralph will share the specific steps and history of his growth, so that you can duplicate it.

The Latest on Internet Marketing – Blogs, Websites, Social Networking and More – Tom Long and Howard Partridge

In this session, we will report the latest developments in the online world and how they impact your business. Plus, see our NEWEST website program for the FIRST time ever! We have been working on this behind the scenes for quite some time now.

An Unprecedented Lifelong Income Building Opportunity for Professional Cleaners and Restorers - Doyle Bloss , Bridgepoint Systems

Bridgepoint unveils a new program designed to increase and secure your income for years to come – even into your retirement, Fulfill you customer wants and needs while doing the same for yourself, multiply yourself with just a little extra effort, and give you the strongest customer retention tool ever. This will be the FIRST group in the industry to see this amazing new program!

Internet Marketing Secrets by the “Hitman” John Braun

In this session, you will learn internet marketing secrets that most small business owners don’t have a clue about. Learn how to improve your ranking on Google and more.

ROUND TABLE 14

Howard Partridge reveals simple strategies of getting the HIGHEST PRICES, generating TONS of referrals, how to DOUBLE your business without adding a single customer, how to get your employees to do WHAT you want WHEN you want it, and how to build a profitable, predictable, turn-key business.

Special Music by Mary Ann Markarian

Zig and Julie Ziglar “Embrace the Struggle”

Julie will interview Dad on the stage. They will reveal the most important message ever delivered by Zig Ziglar. They will talk about his recent accident and how he has triumphed over the difficulties and even embraced the struggle. Use this wisdom to overcome the challenges that our country faces today.

David Frey “How to Get ALL the Referrals You Can Handle”

David Frey is my #1 marketing mentor. He is a referral genius and he will show you proven referral marketing systems that can dramatically increase your sales.

Ellen Rohr “How to Get Your TEAM in the GAME”

Ellen Rohr led a service company from zero to over $40 million in franchise sales in less than 18 months. She will show you her unique methods to get your employees to do what you want, when you want it.

Jim Bardwell “Huge Profits Marketing to Interior Designers”

Jim Bardwell was one of my key employees for 8 years. He did everything you could imagine in my company: water restoration, referral marketing, outside sales, inside sales, dispatch, you name it. Jim is also one of my best friends in the world. Jim left me to “spread his wings” a bit and has landed with a great company in Nashville that serves the “ultra-rich” by targeting Interior Designers. They recently paid out a $40,000.00 referral fee! Do the math on that!

“Hitman” John Braun “Secrets of Profitable Advertising”

The money you put into your marketing is an “investment”. Sometimes it’s a gamble. If you would like to know proven and tested strategies that will increase

“Miracle Man” Dave DeBlander

Dave continues to amaze everyone with his success. He will share his latest and greatest business strategies in this session.

“Sparky” George Grijalva

George used my systems to generate $107k in his first 12 months. He went on to build a 4 truck company that is kicking butt in Oregon. He has been on TV 12 times and is now offering carpet cleaning “trade secrets”.

8:00am Doyle Bloss – Bridgepoint Systems

Doyle will be bringing some critical and shocking information from the carpet cleaning industry that can have a HUGE impact on your business.

Scott Rendall

Scott Rendall is one of the most respected carpet cleaners in our industry. He recently started a mentoring program called “Banana Profits”.

ROUND TABLE 13

The Amazing Ellen Rohr  - Feel the Financial Power

Ellen Rohr led a plumbing company from zero to over $40 million in less than 2 years! In this presentation, she will show you “how much to charge”. Plus, learn her proven techniques of setting yourself apart from your “competitors”. As Ellen would say Love, Peace, and LOTS of Money! XO$!

“How to Use Client E-Mail Addresses to Make PILES of CASH!” – Howard Partridge

In this presentation, Howard will show you how to use your client’s e-mail addresses to generate jobs just about any time you want. Learn why you should be sending “permission” based e-mails to your existing clients (not SPAM), and how it will make money for your business. Also learn the best ways to get e-mail addresses.

Clark Lovrien, General Manager of the LARGEST Independent Carpet Cleaning Company in America on Profitable Telephone Sales

Clark Lovrien is a fantastic speaker and a brilliant person. He will show you how to get someone else answering your phone the way you want them to. Many carpet cleaners fail in this area and lose money by having someone who is untrained or unwilling on the telephone. Avoid this trap by taking Clark’s advice.

BONUS: Q&A Session with Clark and James Smith (the owner of DalWorth

Multi-Millionaire Mike Guasch

Mike Guasch grew up in the carpet cleaning industry. After selling his “Million $$$+” carpet cleaning company, he went on to start StoneTech Pro®. StoneTech became the premier provider of natural stone care products. Mike sold the company for millions of dollars. Learn Mike’s phenomenal business development systems in this session.

Dave DeBlander Spills His Guts on How to Get Your Employees to Cooperate with YOUR Vision!

Dave has an incredible staff that LOVE working for him. In this session, he will reveal how to separate the high producers from the low and how to deal with each.

“The Game of Work” – Chuck Coonradt

I have 37 of the best employees in the industry (I think you will agree now that you have met them). One of the major reasons is that we use the Game of Work. In the Game of Work, you discover why your employees move like “snails in wet cement” during work, and have plenty of energy on the basketball court after work. Chuck is the author of the best-selling book “The Game of Work” as well as two other books.

How to SELL the Most Outstanding Service Experience Ever ™

You may be providing the most outstanding service experience, but are you (or your people) communicating it properly? Learn what the most outstanding service experience really is from the creator of it – and how to effectively present it.

Doyle Bloss Bridgepoint Systems

Discover the latest success systems that Bridgepoint has to offer. Bridgepoint is the largest supplier of carpet cleaning supplies in the industry.

“How I Get 1 to 3 Realtor Referrals EVERY DAY” (even in a tough economy) – Dave DeBlander

Dave DeBlander built his carpet cleaning company from one struggling truck to over $700k per year through mostly referral marketing. His biggest sources are Realtors®. In this session, Dave reveals some of his Realtor Marketing strategies that get him several Realtor® jobs EVERY DAY!

“Hitman” John Braun – Copywriting Workshop Reveals How to Get Your Prospect to Pick Up the Phone and CALL!

Carpet cleaners sorely need to understand the skill of creating copy that sells. Once you become fluid in the LAWS of effective copywriting, you immediately recognize how BAD your stuff (and most everyone else’s) is! In this workshop, you will learn copywriting techniques that can be used with ANY medium. Whether you are doing a newspaper ad, a presentation, or a radio commercial, you want to make sure that you persuade as many people listening as possible to take ACTION!

ROUND TABLE 12

Michael Gerber

Author of the best-selling book “The E-Myth Revisited”.  Michael Gerber’s book changed my life. Learn what it means to be an entrepreneur and how to “awaken the entrepreneur within”. Discover how to work “on” your business instead of “in” it.

“The Only 3 Ways to Increase Sales” – Howard Partridge

In this presentation, you will learn Howard’s proven strategies for getting the highest prices for your service, a referral reward program so effective you may never have to advertise again, and how to double your business without adding a single customer.

How to STOP being a SLAVE to your business (or your job), by implementing S.Y.S.T.E.M.S. in your business (or position)

Howard reveals 5 proven components of “systematizing” anything. You will learn how to build systems in your business so that you can run it instead of it running you!

“The Power of Your Beliefs” Dr. Cecil Cockerham, PhD

“Doc Cecil” has helped lead our staff to RECORD Sales and Production through understanding your LIMITING Belief Systems and transforming your thoughts into productive ACTIONS. Doc Cecil is a certified authority on mind theory.

Kirby Lammers – Why I Fired Myself, My Employees, and My Customers!

Kirby Lammers is a veteran in the floor covering industry. He led a local retail store from $1 million in sales to over $6 million in only 36 months! He will share why (and how) he fired himself, all of his employees, and all of his customers and re-hired them, and why you should too!

8:00 Darrell Thomas Spills His Guts on How He is Raking In $27,500.00 PER MONTH in NEW REFERRALS with Only 2 Simple Strategies!

Just after dinner, you will hear from Darrell. Also meet the Knights of the Round Table and pick their brain.

“Hitman John Braun – The Secrets to Low Cost, High Profit Advertising

Discover how to make BIG money with SMALL inexpensive ads. John Braun has mastered the art of placing small, low cost ads and getting a huge return. Find out his latest strategies.

You can now enroll as a Mohawk Authorized Service Center. Brian Warren with Mohawk Floor Care will bring you all the details.

Rob Hanks Bridgepoint

How to DOUBLE your protector sales! Also, learn about the new technology just released by Bridgepoint Systems!!

The 4 Keys to Implementation – Howard Partridge

Most small businesses stay stagnate because of F.T.I. (Failure to Implement). In this presentation, I will cover the 4 keys that you must use for maximum implementation.

Your Financial Vehicle for Success – Doing the Numbers, as Easy as 1-2-3!

More than anything else, your business vehicle is a “financial vehicle”. If it doesn’t make a PROFIT, it sits in the driveway. Your profit is the GASOLINE that keeps it going. Sales without profit is like putting gasoline in a leaky tank. You won’t get very far down the road.

Plus… Round Table 5 – 11!

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