Your mission reveals who your target market is. Does everyone want the most outstanding service experience? No, some people want the lowest price. Does everyone feel like a slave to their business? No. Does everyone want the finest coffee in the world? No. If you try to be everything to everyone, you won’t be anything to anybody. (See the chapter…
Systems Component #1: The Mission
Your company’s mission is the unique experience you are delivering every day. It is what you do every day to accomplish the vision. Your mission is different from your vision. Your vision is where you are going. Your mission is how you get there. For our purpose of learning together, we will define vision as being more about your goals,…
The Five Vital Components of a System
If you understand and apply the following components, you can systematize just about anything. Assembling these five components creates the ultimate system. I believe these five components will work for any type of business or organization: The Mission The Organizational Chart Policies Procedures Job Descriptions
Why Systems are Critical to Your Business (Part 3)
A friend of mine asked his billionaire neighbor (who owns a lot of companies) for advice. The billionaire business owner said, “Build your business to sell it and then keep it!” If you are a skeptic, you may think it’s a fantasy to have a turnkey business that allows you to travel and do the things you want to do.…
Why Systems are Critical to Your Business (Part 2)
A consistent service experience When you have a system, the customer knows exactly what to expect. McDonald’s is the “poster child” for systems because customers can get the same hamburger in Tokyo as they can in Paducah, Kentucky. It may not be the best hamburger, but it’s the same hamburger. It’s consistent because they have a system. Takes less of…