Positioning and domination is a result of being UNIQUE. Let’s look at three companies that have done this well: 1. Whole Foods – they recognized the growing trend of natural food enthusiasts (target market) and decided to take up a position in that space. 2. Starbucks – They created a unique experience around coffee—a commodity that has been around…
How to Increase Your Sales
What comes to your mind when you think of the word marketing? For some, it’s advertising. Others might think of networking, branding, or the idea of “getting your name out there.” Of course marketing includes those things, but marketing is actually everything you do to attract prospects to your business. Phenomenal marketing delivers a meaningful experience that educates, engages, and…
Position Results Descriptions
Position Results Descriptions – A Component to Creating SYSTEMS Once you’ve determined what positions you are going to fulfill in the business, you need to fill in the other boxes. Position descriptions or job descriptions is the next component. Position descriptions outline each of the roles and the duties required to fulfill that position. Many job description examples are long…
Your Company’s Mission
Your company’s mission is the unique experience you are delivering every day. It is what you do every day to accomplish the vision. Your mission is different from your vision. Your vision is where you are going. Your mission is how you get there. Many times vision and mission is used interchangeably because your vision is that you are delivering…
Business Tracking
Do you know where you want to go? Are you clear about where you want to go in life and in business? And more importantly—do you really know where you are now? The first thing a GPS does is determine where you are. I had the amazing honor of being quoted in the last chapter of the last book Zig…