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Business Tracking

Do you know where you want to go? Are you clear about where you want to go in life and in business? And more importantly—do you really know where you are now? The first thing a GPS does is determine where you are. I had the amazing honor of being quoted in the last chapter of the last book Zig…

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Two Secrets

Two Secrets that Changed My Life Forever After spending 13 long years becoming a slave to my business, I learned two big secrets that changed my life forever. My mentor would come to my office once a week to talk and pray with me. He noticed how involved I was in every little detail of the business and how dependent…

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Avoiding the 3 Types of “Price Advertising”

“One of the worst things you can do in marketing is advertise price before value is proven.” One way that most small business owners advertise their company is “how they do their work.” Other than price, what could possibly be wrong with this? Let’s look and see… Let’s say that Sue Smith is a CPA. When Sue introduces herself at…

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Somebody Everybody and Nobody

If you have staff, you are probably familiar with the story of Somebody, Everybody, and Nobody: Somebody was asked to do something that was Everybody’s job. Everybody thought Somebody was going to do it, but Nobody did it. When Nobody did it, Everybody asked why Somebody didn’t do it. Somebody said it was Everybody’s job. Everybody said it was Nobody’s…

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