Your dream is the inspiring picture that engages your mind, will, and emotion, empowering you to do everything you can to achieve it. Get your team involved in the dream. The dream includes everything you want to be, do, and have as a company. People want to work for people who have dreams. People want to be associated with successful people. People want to work for a company that has dreams of being something special.
Who are you as a group? Zig Ziglar said if you want to have something different, you’ve got to do something different. And to consistently do something different, you’ve got to be something different. The actions you take are directly related to who you think you are. As a leader, you must develop your
team to understand who they are. Who you are is defined by your values. What do we really value as a
team? We can say we value the customer, but does it really show up in our actions? We can say we value one another, but does it really show up in our daily routine? We can say we value making a profit, but when there isn’t any, we better do a values check to see what we value higher than profits. We value what we do and we do what we value. There is no escaping this truth! I can say I value health, but if I don’t exercise and eat right, I value something more than health! Look at how you act as a team and you will see what you value.