The Seven M’s of Phenomenal Marketing Now that you have an idea of the kinds of systems and strategies that are required for a relationship-based marketing system that can create record sales and profits for your business, you need a focused plan. An easy way to think about your marketing planning is to use the Seven M’s of Phenomenal Marketing.…
Phenomenal Direct Sales
Phenomenal Direct Sales Finally, there’s the age-old idea of actually making a sales call! Part marketing and part sales, direct selling is when you market directly to a prospect in person. Don’t discount this process! The fact that you are taking the time to speak to one person is not the issue, it’s what can happen as a result. In…
Phenomenal Internet Marketing
Phenomenal Internet Marketing Many small business owners aren’t up to speed on what’s happening online. At the same time, some of the younger business owners seem to think that everything should be digital. They dismiss anything offline as “old school,” slow, and ineffective. The truth is in the middle (as usual). How you use the Internet to market your business…
Phenomenal Direct Advertising
Direct advertising is when you place an advertisement to reach your end user client. Phenomenal direct advertising is when you generate your perfect niche prospect. A phenomenal direct advertising system consistently duplicates results. Although direct advertising can bring you phenomenal results in some industries if it is done right, this is not the area to “wing it.” Direct adverting…
The Phenomenal Potential Lifetime Value (PLV) of a Client
The Phenomenal Potential Lifetime Value (PLV) of a Client In his book The Facts of Business Life, my friend Bill McBean says a business owner’s first responsibility is to protect its assets. Not just the assets on the balance sheet, but your client base as well. My good friend and marketing master David Frey says, “The money is in the…