Step 4. Perceived Problems The purpose of this step is to: • Identify the prospect’s needs • Truly understand the person’s fears and desires • Define the “perceived” problem Every prospect has a “problem.” As my new friend Steve McKnight, the number one real estate investing author in Australia, pounded on in the workshops we did together in Australia: “What…
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My Seven Step Sales System (1-3)
Many years ago, I developed a system that has proven to work in manysmall businesses around the world. When you understand and apply thissystem, I believe you can close more sales because I have seen it work manytimes. Trough this system, you will also confirm that you have the righttype of prospect, and you will disqualify the price shoppers (sounds…
Phenomenal Sales Systems
Sales is everything you do to convert prospects into paying customers. Phenomenal sales converts the highest number of qualified prospects into customers. A phenomenal sales system is a group of working parts that duplicates results consistently. It is very sad to see so much work go into marketing, only to see the sale blown. Small business owners must understand that…
The Five M’s of a Phenomenal Marketing Plan
Now that you have an idea of the kinds of systems and strategies that are required for a relationship-based marketing system that can create record sales and profits for your business, you need a focused plan. Remember GPS? Well, you can apply GPS to marketing as well. Your sales goal, your market- ing plan, and your marketing systems. An easy…
Phenomenal Direct Sales
Finally, there’s the age-old idea of actually making a sales call! Part marketing and part sales, direct selling is when you market directly to a prospect in person. Don’t discount this process! When you think of network market- ing (also known as multi-level marketing), this is really direct selling. The fact that you are taking the time to speak to…