Do you know where you want to go? Are you clear about where you want to go in life and in business? And more importantly—do you really know where you are now?
The first thing a GPS does is determine where you are. I had the amazing honor of being quoted in the last chapter of the last book Zig Ziglar wrote, Born to Win. And I helped Tom Ziglar put together a phenomenal business assessment that reveals exactly where you are in your business right now. The assessment in Born to Win asks ten questions under each of these important five areas of business:
1. Marketing – Everything you do to attract prospects to your business.
2. Sales – Everything you do to convert prospects into paying customers.
3. Operations – Everything you do to serve your clients.
4. Administration – Everything you do to track your numbers and the internal office systems to run the business.
5. Leadership – Everything you do to lead and guide your business.
The assessment reveals how solid your systems are in each area (or not). You find out where you really are in your business. Most small business owners don’t really understand how to assess where they are. The answers to these questions reveal where you are in your business compared to where you want to go, and that is extremely important.
In fact, in coaching small business owners for many years, I’ve found that most don’t really have a grasp on where they really are. This assessment helps you see where your business really is right now.
So, set your Goals. Develop your Plan. And build Systems in your business.
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Howard Partridge is Ziglar’s Exclusive Small Business Coach and the First Certified Ziglar Legacy Trainer in the world.