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Step 6 – Pricing Strategies

Step 6 – Pricing Strategies Yesterday I saw an infomercial on TV for Carol Burnett’s old variety shows. I thought this would be a great gift for my wife. So, I call up and find out that the DVD for $9.95 (plus s/h) only includes two episodes. Now, I am far from being a cheapskate; quite the contrary. But I…

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Your 9-Step Marketing Plan – Step 5

I have been outlining a marketing plan that, when followed, can help you grow a phenomenally successful business. You see, most small-business owners don’t have a real plan, a written, documented plan that is well thought out; they just react to circumstances. You may be feeling the effect of that scenario right now. It’s wintertime, and you don’t have enough…

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Your 9-Step Marketing Plan – Step 4

Welcome to the fourth step in “Your 9-Step Marketing Plan.” Have you been diligently studying each step? I hope so; it will help your business a lot. The first step was to Set Your Sales Goals. The second step is to outline a Description of Your Service. Not just the fact that you do carpet cleaning, but what your Unique…

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