Leadership is effectively communicating your vision, mission, and purpose. Phenomenal Leadership creates a meaningful community where the vision, mission, and purpose is lived out. A Phenomenal Leadership System is a group of working parts that duplicates results consistently. One of the biggest reasons small business owners remain prisoners of their own making is the lack of leadership skills. The owners…
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How to Generate an Unlimited Supply of the Highest Paying Clients (without expensive advertising)
Everyone agrees that “word of mouth” is the best advertising. Everyone knows the power in one person telling another about a service or a product. The problem is that casual referrals usually don’t create a phenomenally successful business. To generate a massive number of referrals, you need a phenomenal referral marketing system. The second biggest marketing mistake small…
The Fastest Growth Tool on the Planet!
I would like to introduce you to a concept that is extremely valuable in marketing your company. It is a phenomenal tool to demonstrate your unique experience, and it’s a fast growth tool because it makes it easy for a maximum number of people to “sample” your service. It’s called “The Free Trial Offer.” This concept gives your…
The Phenomenal Five Point “Experiential” Marketing Message
Several years ago I developed my five point marketing message. This message covers what I believe are the five things that people will stand in line and pay the highest price for. When you have all five of them in place and you understand how to use them in your marketing, you can literally position yourself at the top of…
How to Dominate Your Market and Get Rich in the Niche!
“If you try to be everything to everyone, you won’t be anything to anyone!” If you want to dominate a niche, you first have to know what your niche is. Do you know that when you try to be “everything” to everyone, you won’t be “anything” to anyone? You want to be a BIG FISH in a small pond, ratherthan…