“Sales” is everything you do to turn a prospect into a paying customer. Once you generate prospects through marketing, the sales system is what turns them from prospects to customers. Remember, you want a phenomenal sales system.
This system includes answering the phone, your phone scripts, respond- ing to an email opt-in, presentations, and so on. Once they have actually purchased something from you, they are now customers.
Many times you may not need more prospects, but you need to take better care of the leads you get. Is your phone answered live? Is your phone answered in the most professional way possible? Do prospects and clients have a great experience when they call your company? Are your closing ratios what they need to be? Do you consistently make the add-on sale?
Do you have proven scripts for your people to follow so that you aren’t the only one who can close the “big deals”? Do you have phenomenal on-site sales materials? How effective is your response to Internet leads? Increasing your closing ratios and your job averages can have a big impact on your business.