The Only Three Ways to Increase Sales Regardless of the type of marketing you do, it must increase sales. Of course, the sales process will determine whether the prospect will actually buy, but that also depends on the quality of the prospect you are attracting. When you attract the wrong kind of prospect (because your marketing isn’t what it needs…
Niche Appeal
Niche Appeal Here’s a striking statement from The Experience Economy book, “Too many workers behave no differently on stage than they do in their private lives.” One of my best friends, Jim Bardwell who worked with me as I grew my first company, understands “creating the experience” like few I’ve ever seen. In my early seminars, Jim often did presentations…
How to Reduce Stress and Build Trust in the Workplace
“No quality or characteristic is more important than trust.” – Patrick Lencioni, The 5 Dysfunctions of a Team My business philosophy is: All of business is about relationships. Relationships are built on trust. Trust is built through effective communication. We communicate better when we understand others. Understanding behavior styles is a simple, key thing that caring managers and owners…
How to Make Your Clients Feel Special
Mary Kay Ash built an amazing company culture. She frequently said, “Imagine every human being you meet has an invisible sign around their neck that says make me feel special.” Zig Ziglar said, “You can have everything in life you want, if you just help enough other people get what they want.” What do your clients want? They want to…
WIIFM (What’s In It For Me?)
WIIFM You may not feel that you are up to providing that level of service experience. You may feel it is beneath you. You may be thinking, How in the world could I get my staff to act that way? I’m here to tell you that not only can you change your culture, I want to offer you…