Phenomenal Marketing Copy


How to Create a Phenomenal Marketing Message

There are plenty of books and resources on writing copy, so I won’t attempt to teach you everything you need to know. Plus, one book won’t do the job. The good news is you don’t have to be an expert copywriter to be successful in marketing your business, but understanding how to structure a message will help you in all areas of your marketing, whether it is addressing a group of referral sources or creating a brochure. But it is vital to the success of any direct advertising you do.

Three Vital Components of Creating Phenomenal Marketing Copy

1. A Phenomenal Headline. Your headline is the main heading in a print ad, or the first words spoken in an audio message. It has been said that the headline constitutes 80 percent of your ad’s effectiveness. After all, if it doesn’t even get noticed, what’s it really worth?

2. Phenomenal Body Copy. Your body copy is the core message that makes the case you want to make.

3. A Phenomenal Call to Action. Many sales messages and presentations fall short because there is no call to action. What do you want them to do? Call a phone number? Fill out a form? Make a specific change in their lives? Make sure you tell them exactly what to do and how to do it. Example: Go to this Website right now and get your free CD!

Read More in my Amazon.com #1 Seller in Business Entrepreneurship

5 Secrets of Phenomenal Business

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