Making encouragement part of your company culture is beneficial on several levels. In order to do this, you must first understand that encouragement is the emotional fuel people need to do the things they are afraid to do. A mistake many managers too often make involves using negative comments, manipulation, and underhanded gestures to try to get others to do something they want done. This approach is discouraging, and discouragement removes courage; it literally freezes your team member with fear!
As a manager or leader in your business, it is crucial to keep in mind that your employees have fears, and that it is your responsibility to give them the encouragement they need to face those fears and grow out of their comfort zones. Everyone has strengths and weaknesses, and everyone lacks confidence in some area of his or her life or work. Your job as a leader is to instill encouragement in your employees so that they can feel confident when taking on a new role at work, pursuing a goal, or facing a difficult situation.
Phenomenal leaders care about others, and as a leader, you can reap tremendous benefits and see increased implementation as a result. When encouragement becomes part of your company culture, others will fill that role as well, as team members begin to encourage one another.
