I don’t “celebrate” Halloween, but my character “Bubba” is sometimes called on for company meetings on Halloween. Bubba is a character I created to depict the “uneducated, uninformed, and sometimes downright unscrupulous” so called service companies of the world.
Do you have Bubbas in your industry?
Every industry has Bubbas and your job as a marketer is to let your clients know that you know about the Bubbas and that you promise not to be one.
One of the things I teach small business owners to do is what’s called Experiential Marketing. Creating memorable experiences in your marketing (and every other area of your business) sets you apart and creates an emotional bond between you and your prospect/client. Characters are a phenomenal way to do this.
In Christmas past, my marketing folks have dressed up as Santa (I had a client who dressed up as an elf one year) and recently my former special referral marketing agent Jim Bardwell who now works for one of my coaches dressed up as Elvis and is doing sales meetings in his sequined suit.
Dr. David Phelps who has presented at two of my conferences now, was a dentist. He had “The Toothman” which prompted one of my coaching clients to create “Sam the Sucker”, a vacuum cleaner to represent his cleaning business.
I have a friend who is in the training business who was named after Batman. I am trying to convince Bruce Wayne to break out in a Batman costume during his training. We’ll see if he takes my advice or not! Will you?