GHave you ever used a GPS (Global Positioning System)? Of course you have. GPS is used by many to get from “here to there” these days. When I started my business 28 years ago, we used something called a “map,” and it was made of this interesting material called paper!
But today, we simply get out our smart phones (that knows where you are…scary), and open our maps application. Or we get out our Garmin and type in where we want to go. It knows where you are, and gives you turn- by-turn directions to get you to your destination.
Do you know where you want to go? Are you clear about where you want to go in life and in business? And more importantly—do you really know where you are now?
The first thing a GPS does is determine where you are. I had the amazing honor of being quoted in the last chapter of the last book Zig Ziglar wrote, Born to Win. And I helped Tom Ziglar put together a phenomenal business assessment that reveals exactly where you are in your business right now. The assessment in Born to Win asks ten questions under each of these important five areas of business:
- Marketing – Everything you do to attract prospects to your business.
- Sales – Everything you do to convert prospects into paying customers.
- Operations – Everything you do to serve your clients.
- Administration – Everything you do to track your numbers and the internal office systems to run the business.
- Leadership – Everything you do to lead and guide your business.
The assessment reveals how solid your systems are in each area (or not). You find out where you really are in your business. Most small business own- ers don’t really understand how to assess where they are. The answers to these questions reveal where you are in your business compared to where you want to go, and that is extremely important.
In fact, in coaching small business owners for many years, I’ve found that most don’t really have a grasp on where they really are in their business. This assessment helps you see where your business really is right now.
Back to GPS. Let’s say I want to go to my favorite spot in Florida, but I have been blindfolded, driven around for hours, and dropped off on the side of an unmarked road. Unless I know where I am, I can’t get to Florida. The GPS picks up where I am. Then I can type in the location in Florida and it will give me step-by-step directions to get there.
So, the first part of GPS for phenomenal success is allowing the GPS to determine where you are. Once you know where you are, you can then use GPS to guide you to your destination.