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Do You Have a Phenomenal UEP?

Have you ever wondered how Starbucks gets people to stand in line and pay the highest prices for a commodity that has been around for thousands of years? The answer is found in a term called “Experiential Marketing”. If you have studied marketing even the least little bit, you may have heard a term called a “USP” which stands for…

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The Silent Kiss of Death

Every day small businesses are suffering a silent “kiss of death” because of one simple thing: The way their telephone is answered. The way you answer your telephone is incredibly important. At this critical point, your caller will make several immediate assumptions about you and your company. They will make assumptions about the value of your service, whether you know…

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Google Panda Kicking Butt!

We are in beautiful Pensacola, FL at my Member Only Marketing Workshop. My good friend John Braun with Hitman Advertising is doing a full day on internet marketing. If you want a phenomenal business, be sure to stay up on the latest changes on the internet.