28 years ago today, I married my wife Denise Concetta Antoinette Pennella (now THAT’s Italian!). As I think back to when we first met, it made me think of first impressions. Did you know that people make 11 “assumptions” about you when they first meet you? And did you know that these 11 assumptions take place within the first 30…
Month: July 2012
Do You Have a Phenomenal UEP?
Have you ever wondered how Starbucks gets people to stand in line and pay the highest prices for a commodity that has been around for thousands of years? The answer is found in a term called “Experiential Marketing”. If you have studied marketing even the least little bit, you may have heard a term called a “USP” which stands for…
The Silent Kiss of Death
Every day small businesses are suffering a silent “kiss of death” because of one simple thing: The way their telephone is answered. The way you answer your telephone is incredibly important. At this critical point, your caller will make several immediate assumptions about you and your company. They will make assumptions about the value of your service, whether you know…
5 Secrets of a Phenomenal Business
As my friend Michael Gerber says “The secret is the system” Free CD Reveals How to STOP Being a SLAVE to Your Business!
Free Born To Win Business Growth Webinar with Tom Ziglar Tuesday Night!
Thank you for visiting my blog! You are invited to a very special webinar EXCLUSIVELY for small business owners! The Born To Win Business Growth Webinar on TUESDAY at 6:00pm Central Time (60 min) Reveals… How to STOP Being a SLAVE to Your Business The ONE and ONLY Reason Your Business Exists The 5 Secrets of Every Successful Business How…