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The Value of Attending Live Events

Have you heard that if you take away just one thing from an event, it’s made the entire trip worthwhile? I believe this, but only if you actually leverage that one thing and actually implement it. Remember that the No. 1 reason business owners don’t grow or do as well as they could is F.T.I. (Failure To Implement). You go…

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Policies & Procedures

Systems Component #3: Policies These are the guidelines—the rules and regulations. Policies are to clarify expectations on conduct issues, dress code, etc. A good example of a set of policies is what would be in your Employee Handbook. Be sure that your policies complement your mission rather than compete with it. For instance, if your mission is to provide the…

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The 4 Roles of the Business Owner

The Four Roles of the Business Owner On the Wheel of Life, mentioned in Chapter 1, there’s a spoke called “Career.” You want to think about what role you want to fulfill in your small business. Don’t worry about how right now. Just think about your life goals and what kind of work lifestyle you are after. Remember that you…

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The Organizational Chart

Systems Component #2: The Organizational Chart Owning your own business can be overwhelming because of the number of “hats” you have to wear. Someone not only has to do the technical work of the business, but someone has to market, someone has to go on sales calls, someone has to do the bookkeeping, someone has to order supplies, someone has…

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The Benefits of a Clear, Compelling Mission

• Your mission reveals who your target market is. Does everyone want the most outstanding service experience? No, some people want the lowest price. Does everyone feel like a slave to their business? No. Does everyone want the finest coffee in the world? No. If you try to be everything to everyone, you won’t be anything to anybody. (See the…

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