How to Double Your Business in the Next Twelve Months (Without Adding a Single Customer!) Does your business rely on repeat business? Is your primary referral source past or existing customers? If your business relies on repeat and referral business and you aren’t marketing to past and existing clients, you’re committing the biggest marketing mistake of all. The biggest…
Advanced Referral Marketing Strategies
Advanced Referral Marketing Strategies Once you build a solid relationship with referral sources and you are giving them the top three things they cherish (support, food, and money!), you can take it to the next level with these advanced strategies: Cook Breakfast or Lunch: We have a system in place where we go to a client’s site and cook…
Who Likes Money?
Who Likes Money? Have you noticed that most people like money? Zig Ziglar used to say, “Money isn’t the most important thing in life, but it is reasonably close to oxygen!” To maximize your referrals, you should definitely offer a financial reward. You will get more referrals and your advertising dollars will go down. Sure, you can get referrals without…
The Secret Weapon!
The Secret Weapon! Once you have identified past referral sources, you now have a profile of potential referral sources. Now it’s time to make a visit to their office or store. There is one secret strategy that will do more for your referral relationship program than anything else. What is this powerful secret? Food. Yes, food. In particular, donuts,…
How to Generate an Unlimited Supply of the Highest-Paying Clients (Without Expensive Advertising)
Everyone agrees that word of mouth is the best advertising. Everyone knows the power in one person telling another about a service or a product. The problem is that casual referrals usually don’t create a phenomenally successful business. To generate a massive number of referrals, you need a phenomenal Referral Marketing system. I mentioned earlier that not marketing to your…