How to WIN in 2010!
February 11, 2010
This past Monday I had the privilege of attending the Get Motivated! Seminar in Houston. My good friend Tamara Lowe and her husband peter run the largest business seminars in the world currently featuring George W. Bush, Sarah Palin, Colin Powell, Lou Holtz and many, many other celebrities, and of course Zig Ziglar.
Lou Holtz was amazing. He gave an acronym for winning that I thought was very cool and instructive for small business owners and professionals. His acronym for WIN is What’s Important Now. In coaching small business owners for over a decade, I have found that many times they don’t know where to focus their time. And if they have employees, what to have them focused on.
Many times people focus on the things that give them short-term satisfaction, things that they are passionate about (regardless of what is actually important now), and worse, what makes them feel powerful even if it means everything else is going down the tubes.
Even though your business is a vehicle to help you achieve your life goals, you must make sure it is strong so that it will take you where you want to go.
Every phenomenally successful business has to function well in 4 major areas, plus all the details that go with each area. I call these the 4 Pillars of a Phenomenally Successful Business(tm). The 4 Pillars are:
Pillar # 1 Marketing: Attracting the right kind of potential clients for your business.
Pillar # 2 Sales: Acquiring the right client for your business. This involves taking the lead, the phone call, the opt-in, whatever to the order.
Pillar # 3 Operations: Delivering on your promise. Delivering the service, delivering the product, serving the client and all that goes with that.
Pillar # 4: Administration: Tracking what actually happened. This includes accounting, tracking, etc.
So which of these areas do you focus on NOW? Everything is important, but if we try to focus on everything at once, we won’t get any traction.
Take this simple step:
If your service isn’t what it should be, then focus on Operations because it DOES NOT MATTER how many sales you make, you will get negative referrals.
The next step is “Do you have enough leads?” If no, EVERYTHING should be about marketing NOW.
Are you getting enough leads, but not CLOSING the sale? Many times business owners and professionals don’t realize how many opportunities they are missing. Letting calls go to voice mail, not following up quick enough or often enough can all hurt your business. Why do more marketing if you aren’t making the most of the calls you are getting?
Finally, there are lots of business owners that have enough business coming in and they are too busy to slow down and track what is actually happening. Administration is the least favorite of all for many business owners, but the fact is that you could be VERY busy and not make any money.
You want to get your tracking in order so that you can see what your ticket averages are, what your production averages are, what your closing rates are, and what your profit margin is.
A phenomenally successful business has 4 strong pillars. When one of the pillars is weak, just like any structure, it isn’t as valuable and as strong as it could be.
So, think about your business and determine what you need to focus on. Many times we need outside help to look in from the outside to get the clarity that we need. This is why I believe in coaching and consulting and why Phenomenal Products, Inc. was founded on Proverbs 15:22 “Without consultation plans are frustrated, but with many counselors plans succeed” (NASB).
I am so grateful for my DREAM TEAM. My God, my family, my members, and all of the coaches, consultants and mentors that have had a significant impact on my life.
So go find out how to WIN in 2010 today!
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Thankyou Howard .ps was that game the best or what