November 24, 2008

One of my favorite magazines (for business) is “Success” Magazine.

This month’s issue had a great article by Jim Cathcart who I have talked about a lot. He is the author of “Relationship Selling”. Here are 5 Tips form his article called “Relationship Intelligence - Value People, Boost Your Sales”

1. Approach each contact as the beginning of a long-term High-Value Relationship. Expect great things over the long run., and do your part to help both of you achieve your desired outcomes.

2. Plan to be loyal to your customers whether they are loyal to you or not. And be trustworthy so they will want to be loyal in turn.

3. Continually ask yourself, “What else could I do for them without asking for something else?”

4. Give them the option to occasionally “have a bad day” without becoming upset or judgemental toward them. Nobody is always at their best.

5. Don’t always ask for something, occasionally just give them something or just listen to them without trying to “fix” them or sell to them.

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