Avatar - An Amazing Example of “Experiential Marketing”
January 4, 2010
I spent the Christmas holidays with my wife and my son in New Jersey where my wife is from (yes, COLD!!). My son wanted to see Avatar which we did. We got there and found out that the tickets were TWICE what normal movies cost, and we found out it was sold out, so we had to come back the next day and wait in line for 40 minutes to get in. And by the way, we bought the tickets the day before in order to get into the line! Now, here’s the best part. We didn’t even know what the movie was about! That’s Experiential Marketing at it’s best. There has been so much hype about the movie that we (along with enough other people that it has grossed over $1billion so far).
So, we waited in line, to pay TWICE what “normal” movies cost. Can you do the same in your business? You bet! Click on the Fr-ee Report below to find out.
For the record. I disagree with much of the political and spiritual overtones of the movie Avatar. This is not an endorsement, but simply an amazing example of Experiential Marketing at it’s best.
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