Positioning and domination is a result of being UNIQUE. Let’s look at three companies that have done this well: 1. Whole Foods – they recognized the growing trend of natural food enthusiasts (target market) and decided to take up a position in that space. 2. Starbucks – They created a unique experience around coffee—a commodity that has been around…
Month: March 2014
How to Increase Your Sales
What comes to your mind when you think of the word marketing? For some, it’s advertising. Others might think of networking, branding, or the idea of “getting your name out there.” Of course marketing includes those things, but marketing is actually everything you do to attract prospects to your business. Phenomenal marketing delivers a meaningful experience that educates, engages, and…