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Avoiding the 3 Types of “Price Advertising”

“One of the worst things you can do in marketing is advertise price before value is proven.” One way that most small business owners advertise their company is “how they do their work.” Other than price, what could possibly be wrong with this? Let’s look and see… Let’s say that Sue Smith is a CPA. When Sue introduces herself at…

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Somebody Everybody and Nobody

If you have staff, you are probably familiar with the story of Somebody, Everybody, and Nobody: Somebody was asked to do something that was Everybody’s job. Everybody thought Somebody was going to do it, but Nobody did it. When Nobody did it, Everybody asked why Somebody didn’t do it. Somebody said it was Everybody’s job. Everybody said it was Nobody’s…

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